CLIENT
Dior
SERVICES
Makeup
DATE & YEAR
May 22, 2024
Project LVMH RECHERCHE x ESP
As part of a strategic collaboration between LVMH Research and the École Supérieure du Parfum, this project focused on reimagining the fragrance integration in cosmetics and makeup and marketing, with a special emphasis on enhancing sensoriality and renewing the brand’s appeal to a modern audience.
Challenge :
ROUGE DIOR
Revisit and modernise the fragrance profiles of iconic LVMH franchises, aligning them with current olfactory trends while respecting their heritage.
Create refined versions of existing perfumes, enhancing their sophistication and adapting them to new cosmetic formats.
Work on the marketing and visual identity of the chosen product line – ROUGE DIOR – through the development of video content, posters, packaging concepts, and storytelling strategies aimed at attracting a younger, more diverse audience.
Solution
